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	<title>marketing-in-africa.com</title>
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	<link>http://www.marketing-in-africa.com/blog</link>
	<description>Advanced Specialists in Business Acceleration</description>
	<pubDate>Tue, 09 Jun 2009 10:01:57 +0000</pubDate>
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		<title>Vision and Goals</title>
		<link>http://www.marketing-in-africa.com/blog/49/vision-and-goals/</link>
		<comments>http://www.marketing-in-africa.com/blog/49/vision-and-goals/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 09:35:35 +0000</pubDate>
		<dc:creator>pat</dc:creator>
		
		<category><![CDATA[Building Blocks of a Business Empire]]></category>

		<category><![CDATA[Clear Vision]]></category>

		<category><![CDATA[Concrete]]></category>

		<category><![CDATA[Discipline]]></category>

		<category><![CDATA[Hand Experience]]></category>

		<category><![CDATA[Money]]></category>

		<category><![CDATA[Realistic Plan]]></category>

		<category><![CDATA[Regrets]]></category>

		<category><![CDATA[Reverse Engineer]]></category>

		<category><![CDATA[Rewards]]></category>

		<category><![CDATA[Setting Goals]]></category>

		<guid isPermaLink="false">http://www.marketing-in-africa.com/blog/?p=49</guid>
		<description><![CDATA[

The Importance of This Building Block: Before you think about moving ahead with your marketing in Africa, it is important to determine whether your vision and goals for your business are in order. Some people ask, “Is this vision realistic? Can I do it? Am I worthy of something like this?”

Others are even more perceptive [...]]]></description>
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		<title>Unique Selling Proposition (USP)</title>
		<link>http://www.marketing-in-africa.com/blog/16/unique-selling-proposition-usp/</link>
		<comments>http://www.marketing-in-africa.com/blog/16/unique-selling-proposition-usp/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 13:48:47 +0000</pubDate>
		<dc:creator>pat</dc:creator>
		
		<category><![CDATA[Building Blocks of a Business Empire]]></category>

		<category><![CDATA[Africa]]></category>

		<category><![CDATA[Biggest Mistake]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Unique Selling Proposition]]></category>

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		<description><![CDATA[

Your Unique Selling Proposition (USP) must be clear in all of your activities for marketing in Africa. It is what a customer recognizes and thinks of instantly when they see or hear your name and it is your distinctive selling advantage that sets you above and apart from your competition.
Your USP is all-important. If you [...]]]></description>
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