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Announcing my Business Acceleration Event
Specifically Designed for Sales and Marketing Directors,
Entrepreneurs, Independent Professionals and Small Business Owners “Give Me Just 2 Days … and I’ll Show You How to Out-Market, Out-Sell, and Out-Wit Your Fiercest Competitors Before They Know What Hit Them.
I want to come but I need a scholarship.
From the Desk of: Patrick Bell, MBA, MA Re: Business Acceleration Event Business Growth Mastery -- Series 1
July 15th & 16th, 2009 Dear Friend, Let me ask you a candid question.
I want to:
I want to come but I need a scholarship. Here’s my story: For the past twelve years, I have been growing my businesses in Japan’s tremendously competitive environment, quadrupling my revenues while simultaneously decreasing my working days from six days per week to only two. With God’s obvious help and blessing, I so dominated my market area that the “big guns” with all their marketing dollars eventually gave up and left.
I am going to allow only 75 business owners, marketing directors, entrepreneurs and consultants to spend 2 days with me in Nairobi, July 15th and 16th, 2009 (starting at 8:30 a.m. sharp) learning the strategies and tactics that I have learned and developed. When I called Chet Holmes’ office with just one of my ideas, he called me back the next day, eager to make a deal. But I want to make some deals with you, too!
Not everyone can attend This Event.
First of all, it’s ultra exclusive (only 75 people can come). Next, it’s unabashedly expensive—the price tag is Kshs. 29,500 (+VAT) for the 2 days—and worth every shilling! For each additional person from the same business, the price is only Kshs. 24,500 (+VAT.)
I want to come but I need a scholarship.
I have, however, agreed to something boldly daring—anyone who believes that they didn’t get at least 29,500KES worth of business growth information by 5 p.m. of the second day (that is, the end of the event) is free to request a full refund on their money (with no hard feelings) and gets his money returned to him “on the spot”, with no questions asked and absolutely no hassles! I’m that confident of the value of the information I have to share with you.
However, even if you decide to leave, you’ll be allowed to keep the printed material that I will give to each person. Some of you may find this type of offer unbelievable … but I’m inviting the media as my accountability so you can feel secure that I’m not about to cheat anyone. Why would I risk my eternal reputation in this city for a short-term benefit???
Consider this …
Every business faces at least one of the following three problems:
Peter Drucker said that marketing and innovation are the keys to growth. I say, “Innovative Marketing is YOUR key to growth.”
Marketing is the key to building any business … and your personal time and money freedom.
I want to come but I need a scholarship.
But marketing can be tough. It seems like the more you learn about marketing, the more you realize how much you don’t know.
Here’s what MY Event will cover:
I’m talking about two days of profit-provoking marketing strategies, tactics and uncensored secrets … I want to come but I need a scholarship.
“I have been in sales and marketing in Kenya for about 30 years and have held various senior positions in these fields, including Marketing Manager at Berger / Robbialac Paints for 4 years, and Sales and Marketing Director at Farmer’s Choice for 11 years.
As I team up with Ian, I readily admit that he is the local expert -- he takes the knowledge that I have learned from the top marketing gurus in North America, and he shows how it can be implemented with piercing effectiveness in the East African marketplace.
I want to come but I need a scholarship.
Now …
This recruitment and selection and the actual hiring process is a technology I will teach you in detail. That means, we have it down to a science and we can repeat it over and over again. If you are hiring sales staff on straight commission, like I did, you probably will be looking for people who have a lot of ego and drive, and a large capacity to influence, but also a certain amount of empathy.
You might ask, “If they’re on straight commission, what does it matter? If they don’t sell, no loss to us right?” But I would offer you one very important reason.
In my company, we only hire those top 10% so I would have 10 people each making 80 sales for a total of 800 sales per week. Now would you rather have 800 sales, or 100?
And you also know that you only have so much space for these people to work.
And you also know that there is a certain quality of person you want representing you.
This Event is not just about philosophy. You will get the ads to place in the paper to attract your superstar. You will get the scripts to use when the prospective salesperson calls. You will learn exactly what questions to ask when you interview them.
I want to come but I need a scholarship.
Or, “If I could add just one Superstar to my sales force, would I pay for this event?” I think you would many times over.
And that is just a fraction of what you will learn.
By now you must be asking yourself, “If Patrick is so successful and making so much money, why is he doing this?”
As for me, I’m a straight-talking businessman that doesn’t waste a moment of time. But, I have a deep desire to use the vehicle of business training to bring about economic and spiritual change to the communities that I’m working in. This is why I consistently donate 10% of my pre-tax profits to a foundation that uses the money to build up the suffering communities in and around Nairobi.
Keep These Important Facts in Mind If you sign up, and if you are accepted, you’ll be exposed to some very powerful and very profitable information that few “amateur” business owners ever learn about.
You’ll end up being a much more successful marketer. You’ll make more money in your business immediately, and in increasing amounts in the weeks and months to come. If you have a soft spot in your heart for your competitors, then this is not for you. Put my ideas to use and you will simply put some of your competitors out of business for good.
I want to come but I need a scholarship.
There is no comparable training ground for profitable business growth strategies and tactics anywhere in Kenya—at any price.
Even if you don’t consider yourself sophisticated with the right ability (and mentality), you could go in as a marketing amateur and come out with the tools to become a super professional.
This Business Acceleration Event is going to be totally a roll-up-your-sleeves, interactive training experience. You’re going to learn more in 2 days than you’ve ever learned about business growth ever before.
Not that I am that much smarter. It’s because I have learned from the best and seen it work in my own businesses. My mentors have included Chet Holmes and Jay Abraham, both of whom charge 350,000KES/hour for their time. I have spent years learning from them, talking to them on the telephone, meeting them at conferences, and more recently, talking extensively with Chet Holmes about how we’ll joint venture on a project that I myself developed.
One Final Point. It could be really important. Each business will be allowed to send up to four people. You can come with a partner, a spouse, your accountant, or your marketing director.
Also, besides being given a confidential manual detailing all his secrets, strategies and tactics that I will be teaching you, every business represented will have the chance to buy a complete set of DVDs of the Event at a fraction of the price that they will be offered to the public once the event is complete.
Don’t miss this opportunity. I would strongly advise you to make your reservation today.
To your success, Patrick Bell, MBA, MA
I want to come but I need a scholarship.
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Date: May 28th, 2009
If you chose more than one of these goals, then it makes sense to clear your calendar now for July 15th and 16th, 2009, 8:30 a.m. to 5:30 p.m. each day, at the SafariPark Hotel, Nairobi. If you can be there, you’ll be one of the lucky business owners, independent professionals and entrepreneurs who discover how to grow your own business using these same proven strategies, tactics and marketing systems.
Introducing the newest Business Acceleration Event … 
I’ve left my 15,000 KES/hour practice in Japan and want to spend the next 12 years (or more) investing my time and energy in Nairobi first, and eventually through all of East Africa. My special gifting is my ability to grow businesses by showing them how to work smarter, not harder, and to capitalize on hidden profit opportunities.
Finally, I will only agree to accept applicants who satisfactorily complete a confidential questionnaire that tells me whether or not your business is operating with integrity, and has the capacity to handle a sudden influx of new customers. (Note: the questionnaire does not require you to disclose any sensitive financial information. It is established only to measure your potential.) Some of you might say, “Bring it on! I can handle as much as you give me!” Maybe not! The information I will teach is powerful enough to sink a business that is not truly prepared.
It’s true. When you master marketing, you master the ability to generate money on demand … through as many different channels as you can imagine. Once you can create all the residual income you need, you’ll have the time and money to live life the way you want.
Precision hiring—Why most companies make hiring mistakes that cost them millions—and how to do it the right way
Using powerful scripts to hire, to sell, and to dominate your niche
The Power of Testing to get greater leverage out of all your marketing actions
This course will be co-taught by Mr. Ian Barton. This is what he says:
“I wish I knew then what I’m learning now working with Patrick Bell! I thought I knew quite a bit about marketing in those days, especially having attended a number of courses and seminars. I now realise how much more is available these days, if you know where to find it. Patrick is your one-stop-shop. He has studied under the very best business growth experts in the USA and has a wealth of knowledge of very practical, and proven ways to find and exploit breakthroughs in growing businesses fast, in whatever field.”
Let me give you one simple example to illustrate one of the points above—how to hire sales superstars and top performers. Now it doesn’t matter if you are a one-man show, or one-woman show, or you are a part of a much larger company—the same applies to every aspect of selling.
If you have 10 sales reps in your company and they could sell, on average 10 widgets per week (which you think is okay), you will sell 100 widgets per week, right? But we know that 10% of the sales force makes 80% of the sales so in your company, you would have 1 person making 80 sales and 9 people making a total of 20 sales. That’s the statistical average.
I’m going to go into incredible detail so you can make this a reality. Ask yourself, “If I could improve my sales revenue just 10%, what would that mean to my bottom line?”
Profits, for me, are not the end goal of life. Profits are simply a scorecard for me of how well I am serving the people. You see, my great-grandfather and grandfather were missionaries to Africa—my grandfather translated the Bible into the Bemba language of Zambia.
And, I realize that to help a country, I have to get the businesses in that country “growing and blowing”. That’s where you come in.
“Wait!” you say. “Doesn’t that go against your philosophy of helping Kenyans?” Not at all. I will show you conclusively on the first day that the only way to really grow a business is to serve your customers mercilessly. The business that operates in a “me-first” style will be a dinosaur of the past.
Discipline and training have everything to do with success in today’s highly competitive market. It’s not just intellect. I have stood on the shoulders of giants, and now you’ll have the chance to benefit.
I won’t be making much money on these—just enough to cover the editing and production—I’m doing this as a service to each participant for one reason: There will be so much information given that it will be impossible to absorb it all in such a short time. You will want to watch these DVDs over and over again, and perhaps use them as training materials for your entire staff.