Business Growth Mastery—Series 2

For Graduates of Business Growth Mastery Series 1 Only

Date to be announced

1. We’ll look at a Prioritized List of 24 Marketing Processes that give you maximum upside leverage and minimum downside risk. It incorporates all 34 marketing strategies which make up the Three Ways to Grow a Business.

2. Referral Systems – we’re going to go through a very detailed lesson – we’ll walk you through an extensive template so you have no doubts about how to implement it, and then you’ll walk away with an actual system in hand that you can implement immediately when you go back to work. This training will include:

a. Why you want referrals?

b. Why you want a referral system?

c. Why you want multiple systems?

d. Initial Information you should Know or Plan to Get to Optimize your Referral Systems

e. A Referral System Template that makes it easy for you

f. What are the demographics of your ideal prospects?

g. Who can refer these prospects to you?

h. Setting the Stage for Getting Referrals

i. How to help people locate referrals for you.

j. The Exponential Effect of Referrals on a Business—a visual explanation that makes it all clear

k. How to turn Kshs. 4,300,000 per year into Kshs. 47,300,000

l. What is marginal net worth, how do you calculate it, and how it affects your referral systems?

3. How to Set Up Joint Ventures, Host/Beneficiary Relationships and Alliances. I want to do the following:

a. Show you how to recognize a great JV opportunity,

b. What questions to ask yourself and potential JV partners,

c. How to structure a deal

d. A great letter you can copy or adapt

e. How to finance a JV deal

f. What to look for when you walk into another business

g. Eight steps you absolutely must follow if you are setting up a host/beneficiary deal

h. How to be a beneficiary

i. How to be a host

j. Three mistakes you definitely must avoid

Then, we’re going to put it all into practice with something called “Speed Dating for Business” or “Speed Networking”—this is where we’re going to see how many joint ventures you can create with the other businesses here in this room. In traditional speed dating, guys will sit across a table from a girl and they’ll have 3 minutes to see if they like each other and exchange contact details. After 3 minutes, they switch partners. Then after 3 minutes, they switch again. Etc. Etc. In this event, you’ll sit across from every other business represented and see if you can come up with a JV deal, or structure a host/beneficiary relationship or alliance.

4. Next, how you can effectively become a Sales and Marketing Manager who will be sought after by International Companies.

I’ll show you:

a. How to develop a world-class marketing perspective

b. How to understand the subject of marketing inside out

c. How to know what questions to ask

d. How to put on a great marketing campaign

e. How to know what systems to put in place

f. How to position yourself as the expert in your field.

Prerequisite: Attendance at the Level 1 Event.

Cost: Kshs. 39,500 (+VAT) for 2 days

Target Audience: Sales & Marketing Directors and MDs of SMEs.

Risk-Reversal: End of Day 2

Limit: 40 Participants

Start of page